Enrichment Marketing Toolkit

Purpose

This toolkit is designed to make it easy for your school to promote Baroody Camps’ enrichment programs.
Inside, you’ll find:

• Pre-designed graphics for social media and print

• Ready-to-use captions with customizable fields

• Branding guidelines to keep all promotions consistent and recognizable

If you have any question about how to use this toolkit or would like to suggest some updates/revisions please email our Marketing Manager, Evan Taylor, at Marketing@baroodycamps.com.

How to Use This Kit

1. Download or Edit Each Image

   • Each graphic in this folder can be downloaded and posted as-is.

   • You may also edit the text or add your school’s logo if needed (please keep Baroody branding intact).

2. Pair Images with Captions

   • Each image has a matching caption provided in the attached captions document.

   • Copy and paste the caption when posting to your school’s social media or website.

3. Fill in the Missing Details

   • Look for placeholders in parentheses (e.g., (School Name), (Registration Link), (Open Date), (Close Date), (Contact Info)).

   • Replace them with your specific school/program information before posting.

4. Posting Tips

   • Post at least once per week leading up to registration opening.

   • Use “1 Week Until Registration” and “1 Day Until Registration” posts to create urgency.

   • On registration day, use the “Registration is Open” post early in the morning.

   • Share the “Benefits” and “Parent Testimonial” posts in between to keep interest high.

5. Where to Post

   • School Facebook page

   • School Instagram page

   • School newsletters

   • PTA/PTO communications

   • Bulletin boards or flyers

Baroody Camps Branding Guidelines

To keep our message consistent and professional:

Colors

• Navy Blue: #0E2E4F

• Bright Red: #E9412B

• Teal Blue: #3CC2C0

• White: #FFFFFF

Fonts

• Headlines: Bold Sans Serif (Montserrat Bold or similar)

• Body Text: Clean Sans Serif (Montserrat Regular or similar)

Tone of Voice

• Friendly, positive, and encouraging

• Focus on benefits to the child and ease for parents

• Use active language (e.g., “Don’t miss out,” “Grab your spot,” “Join us”)

Social Media Graphics & Captions

(If you’d like to adjust the photos in the graphics please scroll to the bottom of this page, download the photo you’d like to use, upload it into canva, and replace the current image in the graphic.)

1 Week Until Registration Opens

Caption:
📅 One week to go! Registration for Baroody Camps’ enrichment at (School Name) opens soon—mark your calendar!

Our programs bring exciting activities like STEM, sports, arts, and cooking right to your school, giving kids a safe, structured, and FUN place to spend their afternoons.

📅 Registration opens (Open Date) and closes (Close Date).
🔗 All program details and the registration link will be available here: (Registration Link)

Registration Opens Soon!

🚨 Registration Opens Soon! 🚨

We’re excited to kick off another amazing season of Baroody Camps enrichment programs at [School Name]! 🎉

📅 Registration opens: [Date]
🔗 Register here: [Registration Link]

Don’t miss out on the fun—secure your spot early and get ready for an unforgettable fall! 🍂✨

#BaroodyCamps #FallPrograms #RegistrationOpensSoon

1 Day until Registration Opens

Caption:
⏳ Just 1 more day! Registration for Baroody Camps’ enrichment at (School Name) opens tomorrow.

Be ready to grab your child’s spot for afternoons filled with fun, learning, and new friendships.

📅 Registration opens (Open Date) and closes (Close Date).
🔗 All program details and the registration link will be available here tomorrow: (Registration Link)

Registration is open now!

Caption:
It’s time! 🎉 Registration for Baroody Camps’ enrichment at (School Name) is officially OPEN!

From STEM and sports to arts and cooking, our programs are packed with activities that keep kids engaged, learning, and having a blast after the school day ends.

📅 Registration closes (Close Date)—don’t wait!
🔗 Sign up and find full program details here: (Registration Link)
📩 Questions? Contact us at (Contact Info).

Registration Closes In 1 Week!

Caption:
⏳ Just 1 week left to register! Don’t miss your chance to grab a spot in Baroody Camps’ enrichment at (School Name).

Give your child afternoons filled with fun, learning, and new friendships—right at your school! From STEM and sports to arts and cooking, our programs keep kids engaged long after the bell rings.

📅 Registration closes (Close Date)
🔗 Sign up today: (Registration Link)
📩 Questions? Contact us at (Contact Info)

Benefits of Enrichment Post

Caption:
After-school isn’t just childcare—it’s a chance for kids to grow, explore, and thrive! 🌟
At (School Name), Baroody Camps brings exciting enrichment programs right to your school—covering everything from STEM to sports, arts, cooking, and more. Here’s what your child will gain: engaged learning, new friendships, healthy activities, and skills that last a lifetime.
📅 Registration opens (Open Date) and closes (Close Date).
🔗 All program details and the registration link are here: (Registration Link)

Parent Testimony Quote

Caption:
“I can’t tell you how much we appreciate these enrichment programs being offered!” ❤️ — Parent of a Baroody Camper

We hear this often from families who see their children light up with excitement after Baroody enrichment days at (School Name).

Whether your child is building robots, creating art, learning new sports, or discovering a love for cooking, our enrichment programs are designed to inspire. Each session is led by caring instructors who create a safe, fun, and encouraging environment right at your school.

Your child’s afternoons can be filled with creativity, movement, and friendships that will last beyond the school year. But spots are limited—and they go fast.

📅 Registration opens (Open Date) and closes (Close Date).
🔗 Find all the details and secure your spot here: (Registration Link)
📩 Questions? Reach out at (Contact Info).

Flyers

Photo Use Guidelines

Baroody Camps’ images are provided for use in promoting our after-school enrichment programs at (School Name) through your school’s official communication channels. Please follow these guidelines to ensure consistent branding and proper use.

How to Download Photos

• On a computer: Control + Click (Mac) or Right Click (PC) on the image and select “Save Image As” to download.

• On a mobile device: Press and hold on the image until options appear, then select “Save to Photos” or “Download Image.”

Where You Can Use These Photos

• School social media accounts (Facebook, Instagram, X/Twitter, etc.)

• School newsletters and emails

• School website

• Flyers, posters, or digital signage promoting Baroody Camps programs

Usage Requirements

1. Baroody Branding:

   • Do not crop out the Baroody Camps logo when it appears in the image.

   • If adding text or graphics to the image, keep them clear and not covering faces or key content.

2. Edits:

   • You may resize, adjust brightness, or crop for size as long as the focus of the image remains intact.

   • Avoid adding filters or heavy edits that change the look and feel of the photo.

3. Photo Release Compliance:

   • All images provided have been approved for marketing use by Baroody Camps.

   • Do not use other photos of students unless they are provided by Baroody Camps or approved for release.

4. Attribution:

   • When posting to social media, tag or mention @BaroodyCamps (Instagram & Facebook) when possible.